Effective Date: 03/06/2025
Last Updated: 03/06/2025
1. Introduction
Luesco (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered competitor content analysis platform and related services (the “Service”).
By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
2.1 Personal Information You Provide
- Account Information: Name, email address, company details, job title, and billing information
- Profile Information: Business type, industry, and marketing preferences
- Communication Data: Messages, feedback, and support requests
- Payment Information: Billing address and payment method details (processed securely through third-party payment providers)
2.2 Competitor Data You Specify
- Competitor company names and profiles you wish to analyse
- Your own social media accounts and website details (optional, for benchmarking)
2.3 Automatically Collected Information
- Usage Data: How you interact with our platform, features used, and time spent
- Technical Data: IP address, browser type, device information, and operating system
- Cookies and Tracking: We use cookies and similar technologies to enhance your experience
2.4 Third-Party Data Sources
We collect publicly available information about competitors from:
- Social media platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok)
- Public advertising data (Google Ads Transparency, Facebook Ad Library)
- Website content and SEO metrics
- Other publicly accessible marketing channels
3. How We Use Your Information
3.1 Service Provision
- Provide competitor analysis and insights
- Generate AI-powered recommendations and reports
- Monitor competitor activities and send alerts
- Maintain and improve our platform functionality
3.2 Business Operations
- Process payments and manage subscriptions
- Provide customer support and respond to enquiries
- Communicate important updates about our Service
- Comply with legal obligations
3.3 AI Processing
We use artificial intelligence services, including large language models, to:
- Analyse competitor content for tone, sentiment, and themes
- Generate strategic recommendations
- Detect anomalies in competitor behaviour
- Summarise complex data into actionable insights
3.4 Marketing and Communication
- Send newsletters and product updates (with your consent)
- Conduct webinars and educational content
- Improve our marketing efforts and user experience
4. Legal Basis for Processing (UK GDPR)
We process your personal data based on:
- Contract: To provide our Service and fulfil our obligations to you
- Legitimate Interests: To improve our Service, prevent fraud, and conduct business operations
- Consent: For marketing communications and non-essential cookies
- Legal Obligation: To comply with applicable laws and regulations
5. Data Sharing and Disclosure
5.1 Service Providers
We may share your information with trusted third parties who assist us in operating our Service:
- Cloud Infrastructure: Supabase (PostgreSQL database and storage)
- AI Services: OpenAI and other AI/ML providers for content analysis
- Payment Processors: For secure payment processing
- Analytics Providers: For platform improvement and user insights
5.2 Business Transfers
If we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5.3 Legal Requirements
We may disclose your information when required by law, regulation, or legal process, or to protect our rights and the safety of others.
5.4 Data We Do Not Share
- We never sell your personal information to third parties
- Competitor analysis results are confidential to your account
- We do not share your specific business insights with competitors
6. Data Security
We implement appropriate technical and organisational measures to protect your information:
- Encryption of data in transit and at rest
- Secure access controls and authentication
- Regular security assessments and monitoring
- Compliance with industry best practices
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as:
- Your account remains active
- Necessary to provide our Service
- Required by law or regulation
- Needed for legitimate business purposes
Competitor data and analysis results are typically retained for the duration of your subscription plus a reasonable period for business continuity.
8. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your personal data (subject to legal requirements)
- Restriction: Request limitation of processing under certain circumstances
- Portability: Request transfer of your data to another service provider
- Objection: Object to processing based on legitimate interests or for marketing purposes
- Withdrawal of Consent: Withdraw consent for processing (where consent is the legal basis)
To exercise these rights, please contact us at [privacy@luesco.com].
9. International Data Transfers
Our Service may involve transferring your data to countries outside the UK. When we do so, we ensure appropriate safeguards are in place, such as:
- Adequacy decisions by the UK government
- Standard contractual clauses
- Other legally recognised transfer mechanisms
10. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Analyse platform usage and performance
- Provide personalised content and recommendations
- Facilitate secure login and account management
You can control cookie settings through your browser, though some features may not function properly if cookies are disabled.
11. Children’s Privacy
Our Service is not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16.
12. Third-Party Links and Services
Our platform may contain links to third-party websites or integrate with external services. This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our platform
- Sending email notifications to registered users
- Providing prominent notice on our website
Continued use of our Service after changes become effective constitutes acceptance of the updated policy.
14. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: privacy@luesco.com
Address: [Company Address]
Data Protection Officer: [DPO Contact Information]
For complaints about our data handling, you may also contact the Information Commissioner’s Office (ICO) at ico.org.uk.
This Privacy Policy was last updated on [Date] and is governed by UK law.